From business foundations
to finished words.
Your AI writes generic words because it does not know your business. This fixes that in one sitting. 25 questions that take you from business foundations to finished public copy: who you serve, why only you, where you beat every competitor, and the exact words to say it everywhere people find you.
winning.
Right now every caption, email and web page gets written from scratch, from memory, on the day. That is why your Instagram does not sound like your website, why the cheaper competitor keeps winning work that should be yours, and why writing about your own business feels so hard.
A brand strategist fixes this for about $5,000. A content agency charges $1,500 a month and still needs you to explain your business to them.
This is the same deep interview, done once, and your AI remembers the answers forever.
- Something is off with your positioning and you cannot name what
- You get confused with cheaper competitors when your work is better
- Your content is decent but not distinctly yours
- You would hire a $5,000 strategist if the timing and budget were right
Seven things you will use for years.
Think of Claude or ChatGPT as a brilliant new hire who knows nothing about your business. Wing it and you get words that sound like everyone else. This primes it properly. 25 questions pull out what actually makes you different, and it pushes back until your answers are sharp. Then it writes the real words.
Your brand voice guide
The full version. How your business talks, the words that are yours and the ones that are not.
Your ideal client portrait
A case file so specific a stranger could pick her out of a crowd. Passes the Stranger Test before you are done.
Your unfair advantage
One paragraph on why only you. The thing competitors cannot copy because they did not live it.
Where you beat them
Your three named competitors, where you are stronger, where you are not, and the exact words to say when their name comes up.
Your content pillars
Five topics, each tagged to where your buyer is: just found you, deciding, or ready to pay.
60 posts, hooks written
Two months of content, tagged to the buying journey, with the opening lines already done.
The public facing copy pack
Your sales page, homepage, Instagram bio, LinkedIn profile and Google Business description. Already inside the character limits. Paste them in.
Everything you need to run it.
The Master Prompt
The full 25 question interview, engineered to reject generic answers and to refuse "I do not have competition". Short on time? Ask it to run the 12 questions most relevant to your business.
The Deep Discovery Workbook
A fillable PDF with all 25 questions, why each one matters, what to do if you get stuck, shallow versus deep examples, a competitor grid and the Stranger Test checklist.
The Filled Examples
Three full runs you can read end to end: a career coach, a boutique family lawyer and a landscaper. Each one includes a finished copy pack with the character counts shown.
Three steps. One sitting.
Fill the workbook
Work through the 25 questions, or the 12 essentials, on paper or on screen. The hard ones about you and your competitors are where the value is. Sit with them.
Paste the prompt
Copy the Master Prompt into Claude or ChatGPT and answer as it asks. It will push back until your answers are sharp enough to use.
Paste the words
Your sales page, homepage, bios and Google Business description come out already inside the limits. Paste them in and every channel finally sounds like the same business.
Is this the right one for you?
- Content is your only problem. The Positioning Engine is the one for that
- You have never opened Claude or ChatGPT and do not want to
- You want someone else to do the thinking for you. That is 1:1 work with Elise, so book a call instead
- Something is off with your positioning and you cannot name it
- You keep losing work to a cheaper competitor
- You are stuck at a revenue plateau despite doing all the things
- You want your website, Instagram, LinkedIn and Google listing to finally say the same thing
Elise.
Nine years as a primary school teacher, a greengrocer and juice bar that still runs on the systems she set up in 2014, an events agency, a beauty business, and a training platform that taught women how to turn what they know into something sellable.
These 25 questions are the interview Elise runs with every client before a single word gets written. It is the part most founders skip, and it is the reason their website sounds like everyone else's. Written down here so your AI can run it with you instead.
She built it while raising three boys on her own, which is why it is designed to be done in one sitting and not over a six week course.
One system. As deep as you need.
The Positioning Engine
12 questions. Your voice, your customer, your topics and 30 posts with the hooks written. The fastest way to stop sounding like everyone else.
See the Positioning EngineFoundations to Finish
25 questions that take you from business foundations to finished public copy. Who you serve, why only you, where you beat every competitor, and the exact words to say it everywhere people find you.
Get it nowBefore you buy.
Do I have to answer all 25 questions?
Claude or ChatGPT?
Will the words actually fit my Instagram bio?
Is this a video course?
Why not just buy the Positioning Engine?
What happens when my business changes?
Prime it once.
Use it every day.
The Sunday night spent rewriting a caption for the fourth time becomes a copy and paste. A brand strategist fixes this for about $5,000. This is the same deep interview, done once, and your AI remembers the answers forever.