K Social, Marketing & Business

Amalfi Beauty Lounge — Home Salon, Built On Maternity Leave

Business and Beauty
Case Study · Beauty · Home Salon · Built On Maternity Leave

Amalfi Beauty Lounge

A fully booked home salon built around three babies — with no ad spend.

“Built from a home salon with 3 babies on my hip.”

Built from a home salon on maternity leave, part-time, with three babies in her arms. Booking systems, website, and social media set up end-to-end, with brand alignments to professional product partners. Booked out every night and weekend her availability allowed — a fully booked business built around the kids, with no ad spend. Just word of mouth, a polished online presence, and a service that matched exactly what the brand was promising.

Studio & brand imagery coming soon