K Social · Course Build
The Course BuildTwo to six weeks. One course, built and launched. Done with you, or for you.
For experts, coaches and operators who know their craft but need an educator to help shape it into a course worth selling. Then present it, launch it and market it. Online, in person, or hybrid.
You’re here because...
The knowledge is in your head. Turning it into something teachable is where it keeps slipping.
01
The course has been “almost ready” for six months. Then eight. Now more than a year. You’ve stopped telling people the launch date.
02
You’ve paid for course platforms you never finished setting up. Every time you try, you lose two days to tech and quietly give up again.
03
The curriculum keeps growing. Every module you write reminds you of five more. Scope is out of control and nothing’s shipping.
04
Your audience keeps asking when. You keep saying “soon”. It’s starting to cost you credibility, and you know it.
The course that ships in weeks beats the perfect course that never ships.
The shift you’re about to make
By the end of the build
01
Curriculum
A course structured by someone who teaches for a living. Scoped, sellable, respectful of your student’s time. Built to hold up whether you deliver it online, in person, or hybrid.
02
Delivery
How you actually teach it. Engagement built in from module one. Platform, delivery tools and teaching structure all working together so students finish what they start.
03
Launch & Market
Sales page live, email launch sequence loaded, marketing calendar ready to run the next Monday. Nothing left to build. Just launch.
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Introducing
The Course Build
This isn’t a course-creation program. It’s a course build. Done with you, or done for you. Two to six weeks depending on scope, weekly sessions, real deliverables between us.
You’re the expert at what you do. My job is helping you structure that into a course that’s engaging, valuable, and worth what you charge. Whether it lives online, in person, or as a hybrid of both.
My background is education. Teaching and learning design is what I actually do. How to make something engaging, how to sequence it so it lands, how to hold attention across a self-paced module or a two-day workshop. That expertise applied to your course.
Curriculum design, tech setup, sales page copy, email sequence and launch plan. Built together during the build, not left for you to finish off after.
What we’ll do together
The build, block by block
Six blocks of live build. Delivered weekly across two to six weeks depending on scope.
Before we start
Curriculum Audit
You send me every module, doc, script, and half-idea. I review before Week 1 and come in with the scope call already made. Week 1 starts already ahead.
Block 01 · 90 min
Scope the Course
Trim the curriculum. Sequence the modules. Decide the outcome. Delete what doesn’t serve it. You’ll leave with a lean, sellable curriculum you can actually build.
Block 02 · 90 min
Delivery Framework
Module scripts, workshop plans, or a mix of both. Sequenced for engagement, not just information. Enough structure that recording or teaching feels fast, not painful.
Block 03 · 90 min
Tech Stack Build
The right platform for your course, chosen together during your Project Chat. Built, tested, payment and delivery working. You watch me set it up so you can maintain it later.
Block 04 · 90 min
Sales Page + Copy
The page that converts, not the page that describes. Hero, pain, promise, modules, pricing, FAQ, CTA. Written together, live on your site by end of week.
Block 05 · 90 min
Launch Sequence
Pre-launch email series, cart-open flow, post-launch nurture. Written, loaded, scheduled. Ready to send the day we finish.
Block 06 · 90 min
Launch Prep + Go-Live
Final QA. Buyer journey walk-through. Contingency plan for launch week. You go live with confidence, not with fingers crossed.
After we finish
90-day WhatsApp Support
Optional. As you launch and iterate, message me. First response same day. So the momentum from the last build block lasts through the first three launch weeks.
Every session
Real Deliverables
This isn’t a coaching call series. Every block ends with something real built: tech, sales page, sequence, launch calendar. What you contribute depends on whether we’re done-with-you (you review, I build) or done-for-you (I write, you approve).
Real work, real results
The educators on the other side of a course build
Beauty educator, Sydney
Course sat half-built for 8 months
Before
“I had 40 hours of curriculum, a half-set-up course platform, and a sales page that still said Coming Soon. I couldn’t look at it anymore.”
After
“Trimmed to 12 hours of curriculum, launched inside the build window. Sold 22 seats the first week. First real income from work I’d been sitting on for years.”
Business coach
Tech chaos, three failed launches
Before
“Three failed platform switches, a Stripe account that wouldn’t connect, and a course delivery system nobody could actually log into.”
After
“Clean course platform + delivery via a simple portal. First launch cleared $10K. Second launch same setup, no rebuild required.”
Multi-brand operator
Sitting on the framework for years
Before
“Everyone was asking for the framework. I kept saying I’d get to it. Two years of that.”
After
“Productised the framework into a self-paced course. Evergreen since. Runs without me being in the room, which was the whole point.”
How it works
From Project Chat to launch day, in three steps
01
Project Chat
Free 30-minute call. Bring your outline, expertise, and whatever platform you’ve already tried (if any). I’ll scope the build and send a fixed-fee quote after.
02
Kickoff + Audit
Deposit secures your start date. You send me everything you’ve built so far. I audit and come to Week 1 with the scope call already made.
03
The Build
Weekly sessions across two to six weeks. Real deliverables between us. Launch as soon as the last block wraps. Optional 90-day WhatsApp support as you take it live.
Included with every build
Bonuses that stay with you
Bonus 01
The Curriculum Framework
The Notion template I use to scope every course build. Portable to your next course, your team’s courses, your other brands. Yours to keep.
Value: $349
Bonus 02
90-day WhatsApp Support
Optional. When you go live and the first bug appears (it will), message me. First response same day. Included for 90 days post-build.
Value: $499
Bonus 03
Launch Calendar Template
The exact launch calendar I run for every course build. Pre-launch, cart open, cart close, post-launch. Ready to lift into your own tracker.
Value: $199
Meet Elise
Sydney-based educator who’s launched five businesses and a course business.
Founder · K Social
Teaching and learning design is my actual background. Not marketing that got repositioned as education. I’ve been teaching in beauty, business and hospitality for fifteen years: 1:1, workshops, courses, and hybrid programs. Engagement, sequencing and attention are what I do.
I’ve also been called “a human Zapier”. It’s accurate. My brain doesn’t just see the course. It sees the system that makes the course teachable without you in the room.
K Social runs its own education business. I don’t just build courses for people. I run one. I’ve made every mistake worth making with curriculum, tech, launch sequences, and sales pages. So you don’t have to.
- 15+ years across six industries
- 5 businesses built from scratch
- Currently running K Social and Sydney Elite
- Zero investors. Every dollar earnt.
The Course Build is my flagship done-with-you engagement because it’s where the most compounding happens per week I spend with an educator.
15+
Years across 6 industries
5
Businesses built
1000s
Women educated & supported
0
Investors. Every $ earnt.
Kind words
What educators say after The Course Build
“
I’d been sitting on this course for over a year. A handful of weeks with Elise and it was live, tested, and selling. She stopped me from over-scoping it, which is what would’ve killed it again.
Sarah H.
Beauty educator
“
The tech alone was worth it. I’d wasted 6 months trying to set up a course platform on my own. Elise had a working setup by end of Week 3. First launch cleared $10K.
Kate M.
Business coach
“
Every previous course build I’d done ended with me still finishing things after we “wrapped”. This one actually finished. Everything shipped. I don’t know how she does it.
Jess R.
Multi-brand operator
Before you book
Is The Course Build right for you?
Yes, if you’re...
- An expert at your craft, but structuring it into a teachable course isn’t your zone.
- Teaching online, in person, or as a hybrid mix. All three work for this build.
- Willing to build inside the timeframe we agree. Not “eventually”. During the build.
- Ready for the tech to be done properly the first time.
- Willing to make one hard scope decision. Every course build needs one. If everything stays sacred, nothing ships.
- Building for a warm audience or list, even a small one. You don’t need 100k followers. You need 100 real ones.
No, if you’re...
- Still working out what to teach. You’d get more from The Bottleneck ($359) or The Build ($849) first.
- Looking for done-for-you filming or production. I can build the course for you, but I don’t film. Referral to a Sydney producer available.
- Wanting to move slower than six weeks max. That’s a coaching engagement, not this.
- Expecting me to be the subject-matter expert. You bring the craft. I bring the structure that turns it into a course.
The investment
Priced per scope. Because every course is different.
Every Course Build starts with a free Project Chat. I’ll scope the build, quote a fixed fee, and confirm the timeframe. A single masterclass starts from $2,500 + GST. A full-length course sits at $8K+ POA. Delivery style is your call: done with you or done for you.
The Course Build
Done with you, or for you
Fixed-fee after Project Chat
Priced Per ScopeMasterclass from $2,500 · Full course $8K+ POA
2-6 weeks · Zoom or Sydney CBD
- Free 30-min Project Chat + fixed-fee quote
- Curriculum audit before we start
- Weekly 90-minute build sessions (masterclass 2-3, full course 4-6+)
- Course platform set up, tested and connected
- Sales page, copy and launch email sequence
- Curriculum Framework (Notion template, yours to keep)
- Launch calendar template
- 90-day WhatsApp follow-up support
Questions
Answers
What if I don’t know what to teach yet?
The Course Build assumes you have a validated concept and audience already. If you’re earlier than that, book The Build ($849) instead. That’s where we work out what the course should be. Then come back for the build.
Do you film or record the course for me?
You choose the delivery style. Done-with-you: you record modules or design workshops, I build every system, page, and sequence around what you deliver. Done-for-you: I write, structure and build the whole course, including the copy and launch, ready for you to record or teach. Filming and production I don’t handle, but I can refer you to a Sydney producer I trust.
Which course platform do you build on?
I’ll recommend the right platform for you during your Project Chat, based on your audience size, price point, and how technical you’re willing to get. Neutral recommendation. I don’t take affiliate commissions.
How long will my build actually take?
A single masterclass (one focused offer, one outcome) usually finishes in two to three weeks. A full-length course (multi-module program with a full launch sequence) usually needs four to six weeks or more. I confirm the timeframe on your Project Chat and quote a fixed fee against it. If you fall behind on your side (recording, copy review), we can extend by one week at no cost. Anything past that is billed hourly.
What’s included in the fixed fee?
Everything listed in the pricing card. Curriculum audit, weekly build sessions across your timeframe, tech setup, sales page copy, email launch sequence, launch calendar, Notion framework, and 90-day WhatsApp support. No add-on invoices during the build.
Do I own everything at the end?
Yes. All templates, copy, systems, and frameworks are yours. Platform accounts are in your name from day one. Nothing is licensed back. You keep, edit, and reuse everything.
What’s your refund policy?
Deposit is non-refundable but reschedulable once inside 30 days of Week 1. After Week 1, the build is priced per week completed. If you cancel mid-build for any reason, you’re only charged for the weeks we ran. Fair either way.
Ready when you are
Ship the course you
keep almost building.
One built, launched, selling course. Two to six weeks depending on scope. No more “almost ready”. Book a free 30-minute Project Chat and we’ll scope the build together.