Sound Like You?
Picture this.
Right now you're good at what you do — really good. But your bank account doesn't reflect it. Your online presence doesn't show it. And the hours you're putting in aren't producing the return they should.
Maybe you have a business idea sitting in your head, fully formed, waiting for someone to help you pull it out and build it properly. Maybe you've already started but your brand looks like it was thrown together in a weekend and your content sounds nothing like the expert you actually are. Maybe your business is running — but it's running you. Every system is in your head, every process depends on you showing up, and the idea of scaling feels impossible when you can barely keep up with today.
Or maybe you just know there's a smarter, faster, more profitable way to do what you're already doing — and you're done figuring it out alone.
Work With A Strategist Who Executes With & For You.
Most consultants know one industry. I've built across six.
Legal. Construction. Education. Beauty and wellness. Hospitality. Events and entertainment. Digital marketing and design.
Not as a spectator. As the person who built the systems, hired the staff, created the brands, wrote the copy, managed the clients, and fixed what wasn't working.
That's a depth of experience most people can't buy in one hire. When you're pulling together separate experts across different areas and skillsets, you're paying more, waiting longer, and hoping they speak the same language. They rarely do.
I bring cross-industry thinking to every project. The systems I built in construction inform the workflows I create for service businesses. The HR and staff management I ran in hospitality shaped the training protocols I build for agencies. The brand strategy I developed in beauty is the same strategic framework I apply to trades, tech, and professional services — sharpened by years of creative ventures that consistently landed results.
The Build Frameworks
Real Results. Real Businesses.
- Courses launched and selling within weeks.
- Brands repositioned from undercharging to premium.
- Businesses going from invisible online to fully booked.
- Trades companies with professional systems that finally match the quality of their craftsmanship.
- Education platforms built from scratch, generating income on autopilot.
These aren't hypotheticals. They're what happens when skill meets the right structure.
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Build Your Brand
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Build Your Course & Digital Products
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Build Your Experience
Pick My Brain · 1:1 Strategy & Execution Sessions
Skilled, But Not Yet Scaled?
Let's build the system that closes the gap.
Have a look at each of the Build Frameworks below for ideas on the tasks or services I can help you with — or keep the session open for advice and to create a plan together for what will move the needle most in your current stage of business.
Open-ended sessions designed to work through whatever your business needs most — projects, offers, systems, sales, leads, creative tasks, PDFs to engage a new audience, building your masterclass, or tackling the decisions and tasks you've been sitting on too long.
No rigid agenda. No wasted time. Just focused, experienced eyes on your business and a clear path forward.
Pick and choose anything from the Build Frameworks that aligns with your goals, or start here and lock in what you need after a session or two — when you know exactly where you want to go next.
Suitable for: Start-up phase · Launch · Growth · Business expansion
Includes pre-session brief, 1-hour session in person, via Zoom or phone, and a quick post-session report with implementation steps, recommendations or notes to consolidate what we covered.
Extended sessions for deeper work — multiple decisions, projects or builds in one focused block.
The Build Frameworks
Build Your Business
Systems, automation and structure built for the way you actually work.
- In-person audit of your current systems
- Booking systems and calendars
- Spreadsheets, documents and SOPs
- AI and automation implementation
- Client onboarding & customer journey
- Offer refinement and pricing strategy
- Email, domain & website hosting support
Build Your Brand
Your story, your strategy, your content — built to connect and convert.
- Brand story creation
- Social media strategy & content repurposing
- Copywriting templates
- Online, print and experiential marketing
- Content days — photo & video
- Creative direction for shoots & launches
- Podcast, PR & media strategy
- Brand partnerships & collaborations
Build Your Course & Digital Products
Turn what you know into income that doesn't depend on your time.
- Platform recommendations
- Course and curriculum structure support
- Digital product creation — ebooks, guides, templates
- Hosting setup and tech support
- Launch strategy and marketing plan
Build Your Experience
Live, in-person and education-led experiences that create real impact.
- Masterclass facilitation
- Live event support & coordination
- In-person workshops & studio learning
- Staff onboarding & training course
- Customer education portals
- Brand partnerships, collaborations & activations
See What's Possible
Past & Current Projects Highlight
A look at the work behind the headlines — course platforms, masterclass shoots, and full production builds for the people who've trusted me with their next chapter.
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Beauty · 3 Masterclasses · Full Production
Kimber Artistry — Make Up Masterclass Series
Three masterclasses, end-to-end. Creative direction, planning, project management, course set-up, still image edits, video and behind-the-scenes footage, product images, and market research. Plus course creation support to teach effectively and keep students engaged.
Showreel from the masterclass shoot day
Services & Use Cases
Business Strategy & Consulting
Sits within: Build Your Business
Operating model, growth plans, monetisation strategy, pricing, and the strategic decisions that decide whether the next twelve months compound or stall.
Systems, Processes & Workflow Design
Sits within: Build Your Business
SOPs, dashboards, CRM and project tools, automations, and the workflow architecture that gets your business out of your head and into something repeatable.
Creative Direction & Brand Strategy
Sits within: Build Your Brand
Positioning, identity, visual direction, and the brand story that finally tells the same expert truth your work already proves.
Content, Social & Digital Marketing
Sits within: Build Your Brand · Build Your Business
Content systems, social strategy, campaigns, copy, and the digital channels that turn quiet expertise into visible authority.
HR, Education & Training
Sits within: Build Your Course & Digital Products · Build Your Business
Staff training programs, internal academies, onboarding flows, and the educational frameworks behind teams and learner journeys that actually retain.
AI, Automations & Tech Integration
Sits within: Build Your Business
AI workflows, automation builds, tool integrations, and the operational tech stack that quietly does the work nobody should be doing manually anymore.
Lead Magnets, Funnels & DM Automations
Sits within: Build Your Business · Build Your Brand
PDF resources, DM keyword triggers, ManyChat-style automations, opt-in flows, and the lead capture mechanics that turn attention into a contact list you actually own.
Industries worked across
Businesses built from scratch
Years of hands-on experience
Investors. Every dollar earnt.
I've Made the Mistakes So You Don't Have To.
My journey to today.
I started as a legal secretary in a Sydney law firm. Moved into construction, where I digitised operations for a luxury tiling company and identified bottlenecks across scheduling, resourcing, and client communication within their maintenance department — reducing friction and B2B strain, and improving reliability, staff training, expectations and outcomes.
Nine years in NSW primary schools followed — developing a genuine passion for creative thinking, mentoring beyond the textbook, and building the kind of learning that actually sticks for people who don't fit the standard mould. During that time I created innovative digital products for teachers, long before it became the industry it is today.
At the same time, I co-ran a greengrocer and hospitality business taken over from a failing one-man operation and built it into an iconic, trending juice bar and boutique grocer. All systems, creative assets, and marketing built from the ground up.
A booked-out beauty studio launched on maternity leave. An e-learning platform built from the kitchen table. A boutique entertainment and events agency managing talent across casual, luxury, and corporate clients — a pivot that came from needing a business that worked around three children under three, and knowing how to rebuild when life forces the question.
I've trained under Kerwin Rae in intensive multi-day business and marketing programs — more than once — and been coached one-on-one by Rebecca Adehill.
Every chapter shows up in the work I do today — which is why I can sit across from a tradie and a beauty brand in the same week and know exactly what each one needs.