FOUNDER LIFE · MONEY
Most of You Are Not Paying 47% Tax. Relax. And No, You Aren’t Paying Extra Tax for Building the Surcharge Into Your Price. Let’s Clear Something Up.
The card surcharge went on 1 October and half my feed decided it was the end of small business. It’s a dollar seventy-five. Build it in. You’re making a mountain out of a molehill, and what the carry-on actually exposed is how many of us learnt tax from a group chat. Here’s the maths, with receipts.
“47% tax plus 10% GST on the surcharge” is a maths error, not a policy.Elise Moat · under a reel, this week

I wasn’t going to write this one. Then a salon owner I like posted a perfectly sensible reel about building the card fee into her prices, and the comments turned into a group therapy session about the government stealing 47 cents in every dollar.
The comment that got the most likes went like this: “The government takes 47%, plus 10% GST on the price rise. $100 minus tax is $43. $105 minus tax is $45.15. So you only got $2.15 of your $5 rise. The extra charge is actually not income.”
Three things are wrong in that paragraph: the 47%, the “not income”, and the GST. Every one of them is wrong. And the women reading it took it as gospel.
So. Let’s do the thing I do for a living: find the real problem, not the one you think you have.
Before the maths, the picture. Two receipts. Same client, same service, either side of 1 October.
The two-receipt test · $94 service, 1.8% card fee, rounded to a price a human would say out loud
Price it at $96 and you’re ahead.Technically.
“But now the customer is paying the same and I’m paying the fee!” No. You were always paying the fee. You just used to print it on a separate line. Move it into the price and the only thing that changes is the receipt looks cleaner.
The customer is paying the same. And no, you aren’t paying more.
Worked at a 1.8% cost of acceptance · RBA: small merchants pay roughly three times the rate of large ones · interchange caps cut 1 Oct 2026, so your rate should fall. Check your plan · not advice
ksocialbusiness.comBefore: the client paid $95.69, you kept $94.00. After, at $96: the client pays 31 cents more, you keep 27 cents more. If you’d rather be exact, price at $95.69 and absolutely nothing changes for anyone. If your client notices 31 cents and leaves over it, they weren’t your client.
The only scenario where you’re worse off is the one where you refuse to touch your prices out of principle and eat the fee. That costs you about $1.20 a service after tax. It’s the single most expensive principle in the thread, and it’s self-inflicted.
I’m going to say this plainly, and I know how it will land. If you don’t understand this even at the simple level above, and you don’t have a tax accountant who can explain it to you in ten minutes, you are not making anywhere near the revenue or the profit that gets you within sight of a 47% tax rate. That’s not an insult. It’s the maths. And it means the thing to fix isn’t the surcharge. It’s the literacy.
Now let me break down the how.
What follows is every argument the thread made, what is actually true, and the maths behind each one. Read it once and you will never fall for the 47% line again.
What the thread saidvs what is actually true.
I’m not naming anyone, because the point is the pattern, not the person. These were the arguments, roughly in the order they arrived, and the short answer to each. The long answers, with the maths, follow.
“I was paying $800 to $900 a month in card fees before I passed them on.”
I believe you. On $50,000 a month of card sales at 1.8%, that’s $900. It’s also 1.8%. The question isn’t whether $900 is a lot of money. It’s whether 1.8% is a lot of margin. It’s less than your colour wastage. Less than one no-show a week. If 1.8% is the difference between open and closed, the surcharge was never your problem.
When we ran our shop in the Blue Mountains, the merchant statement came every month. A couple of hundred dollars, from memory. To us it was the cost of doing business, in the same column as the rent and the eftpos machine. Same with the beauty businesses I ran from home. I never passed on a surcharge, a bank fee or an eftpos fee in my life. The whole concept is foreign to me. You build it into the price. I assumed everyone did.
“The government takes 47%, plus 10% GST on the price rise.”
The 47%
It is the top marginal rate, and it applies only to each dollar of taxable profit above $190,000. Not to revenue. Not to the price of a haircut. The chart below shows what you actually pay.
The “not income”
The surcharge was always income, and the card fee was always a deduction. Move the fee into the price and both move together. Profit changes by three cents. The ledger below shows it.
The GST
You collect GST on the extra, and you claim GST back on the merchant fee. There is no second tax. Same ledger.
“Just get them to pay by PayID.”
Sure, for the fee. Not for the tax. A PayID is a bank transfer with a nicer name. The money is income the second it lands, same as a card payment, same as cash. If you are audited and the PayIDs haven’t been declared as genuine income, you already have a much larger issue than a card fee. Receiving money a different way does not change what it is.
“It’s the principle.”
Fine. Then let’s be principled about the whole thing. The principle is that your client should pay for the service you deliver at a price that covers your costs, including the cost of getting paid. Every other business in the country does this. The baker doesn’t itemise the flour. For the record, I didn’t bat an eyelid when businesses started passing the surcharge on, either. I thought, why bother. But whatever they wish. Just build it into the pricing was always my thought.
The surcharge is gone. The fee is not. It was never going to be. And on the same day the surcharge went, the RBA cut the wholesale cost of taking a card by more than half, so if your merchant rate hasn’t moved, the person to be annoyed at is your payments provider, not the government. Move the fee into the price. Round to a number a human would say out loud. Done.
The 47%
Taxable income means profit. Not your turnover. Not the money that went out the door on rent, product, wages, software, insurance, super and the card fee. What’s left. If you run as a sole trader, it’s that profit plus whatever else you earn. If you run a company, the company pays 25% flat as a base-rate entity, and you pay personal tax on what you actually take out. Either way, the number the rate applies to is what remains after deductions. The card fee is one of the deductions.
What you actually pay · effective income tax on profit, 2025–26, including the 2% Medicare levy
Most of you are not paying 47% tax.Relax.
47% is 45% plus Medicare, charged only on each dollar of taxable profit above $190,000, not on revenue, and not on the whole lot. Here’s the real rate at five profit levels.
the rate everyone is quoting →
$60k profit
16.6%
$90k profit
21.8%
$120k profit
24.3%
$190k profit
29.2%
$250k profit
33.5%
47%
Tax is on what’s left after deductions.The card fee is one of the deductions.
ATO resident tax rates 2025–26 (nil to $18,200 · 16% to $45k · 30% to $135k · 37% to $190k · 45% above) + 2% Medicare · ignores offsets, HELP, levy surcharge · ATO Taxation Statistics 2022–23 (5.3% in top bracket) and 2023–24 (median $58,739) · companies: 25% base rate · not advice. See a registered tax agent
ksocialbusiness.comClear a profit of $120,000 after everything and your effective rate is about 24%. Clear $190,000 and it’s about 29%. To pay an effective 47% on the lot you’d need a profit so large the first $190,000 rounds to nothing. Think millions. About five in every hundred Australian taxpayers even touch the top bracket. The median taxable income in this country is $58,739.
The “$100 minus tax is $43” sum treats every dollar you bank as if it were your 190,001st dollar of pure profit. It isn’t. It’s revenue. Some of it is GST that was never yours. Some of it is the card fee that goes straight back out. Some of it is rent. What’s left is taxed on a sliding scale that starts at zero.
Where the fee lives in your books
Now the GST bit, because this is the part where the chart of accounts matters and nobody in the thread had opened theirs.
Before 1 October, the surcharge you charged was income. It took the GST status of the service it was attached to. A haircut is taxable, so one-eleventh of that surcharge was GST you collected for the ATO. That’s been the ruling since 2014. It was never “not income”.
The merchant fee your provider charged you was an expense. Bank fees and charges. Deductible. And here’s the correction I had to make to my own assumption while writing this: card merchant fees have GST in them. Westpac, CommBank, NAB, Square, Stripe. All of them. “No GST on bank fees” is true of account-keeping fees and interest. It is not true of card acquiring. Which means you claim it back. Look at your last merchant statement. It’s there.
So when you move the fee into the price, both sides of the ledger move together. One writes off the other. One cancels the other out. Whichever way of saying it makes sense to you.
Where the fee lives in your books · $95 service, 1.8% card fee, price built in at $96.71
There’s no 47% tax on the fee.And no extra GST because of it.
Income up. Expense up. Profit moves three cents, and the GST goes round in a circle.
“47% tax plus 10% GST on the surcharge” is a maths error, not a policy.
Worked from ATO GSTR 2014/2 (surcharge takes the GST status of the service) · ATO: bank and merchant fees are deductible · Westpac, CommBank, Square, Stripe: merchant fees include GST · tax effect at a 30% marginal rate
ksocialbusiness.comIncome up $1.55 ex GST. Expense up $1.58 ex GST. Profit down three cents. Tax on three cents at a 30% marginal rate is about one cent. The 16 cents of GST you collect on the extra is the 16 cents of GST you claim back on the fee.
That’s the entire “extra tax”. One cent. On a $96 haircut.
So let’s call it what it is: an absolute overexaggeration. You are moving an expense from one line of your chart of accounts to another. It is not an additional expense. The client’s cost stays the same. The only way the client ends up paying more is if the maths isn’t done and the new price lands higher than the old price plus the fee, and that means you’re taking a bit extra for yourself. Which is fine. Just don’t blame the government for it.
I say this as the first to admit I made a huge mess of my own. I am far more worried about my non-lodgement fines on BAS than about where a surcharge gets allocated on my chart of accounts. One of those is a real problem. The other is a line item.
What this is actually about
It was never about a dollar seventy-five. The surcharge is just the place where a bigger problem surfaced, in public, with likes.
35%
of Australian small business owners don’t regularly know whether they made a profit last month.
Xero / One Picture, August 202637%
got all ten basic finance questions right. Eighty-five per cent felt confident anyway.
Xero / One Picture, August 202695%
of accountants say their small business clients are getting financial misinformation, mostly from social media. Which is where this article is about to be posted. The irony isn’t lost on me.
Xero / One Picture, released 13 August 2026I’m not writing this from a mountain. You read about my own mess above, and that’s a piece for another day. It’s also exactly why I’m qualified to say this: the maths was never the hard part. Facing it is.
You cannot run a business on vibes, news headlines, and the lipgloss-and-makeup Facebook group chat. Go get financial literacy. Stop learning tax from random girls in a group.
I say that with love, as a woman who has been one of the random girls. The difference is who you learn from next. Your accountant is not a once-a-year receipt-sorter. Make them earn the fee. Ask them the questions below until you can answer them yourself.
What I’d do Monday
SEVEN THINGS · ONE MORNING
Reprice. Take every service, add your actual card rate, round up to a number you’d happily say out loud. Change the menu. Don’t announce it. Nobody announces the flour.
Ring your payments provider. Interchange was cut on 1 October. Ask what your new rate is and when it changed. If the answer is “it hasn’t”, get two quotes by Friday. The smallest merchants have been paying roughly three times the rate of the biggest. That gap is where your money is.
Open your last merchant statement and find the GST line on the fees. Make sure it’s being claimed. If your bookkeeper coded merchant fees as GST-free, fix it, and ask how long it’s been that way.
Ask your accountant three questions. What was my effective tax rate last year, as a percentage of profit? What’s my cost of accepting payments as a percentage of revenue? And am I in the right structure for the profit I’m actually making now?
Know your monthly profit by the 10th of the following month. Not revenue. Profit. If you can’t get that number out of your software in five minutes, that’s the real emergency. This one is on my own list right now: staying on top of what’s left after expenses, not just what’s coming in. What’s left is the number that matters.
Mute the group chat on tax. Or at the very least, stop taking your advice from comment sections, or from your hairdresser complaining about the 47% tax she doesn’t pay. Keep it as gossip, not gospel.
Then get loud about something that matters. Your pricing. Your margin. Your no-show policy. The $910 million a year that’s supposed to be flowing back to merchants and may be stopping at your provider. That’s a fight worth having.
The surcharge is gone. Good riddance. It was a line on a receipt that made the cheapest part of running a business look like the most important. Now the only thing on the receipt is your price, and your price is your business.
Know your numbers.Then get loud.
I’ll keep calling it like I see it. Even when it’s a room full of women I like, and even when the comments won’t.
Read this bit.Then read it to your accountant.
This is personal experience and opinion, not financial, tax or legal advice. I am a marketing strategist and a business owner, not a registered tax agent, accountant or lawyer. Every number here is worked from public sources (the RBA, the ACCC, the ATO) and the sources are listed below so you can check them. Your situation, your structure and your numbers are different from mine and from the examples.
Tax rates quoted are the 2025–26 Australian resident individual rates including the 2% Medicare levy, ignoring offsets, HELP repayments and the Medicare levy surcharge. Company rate quoted is the 25% base-rate-entity rate. Fee examples use a 1.8% cost of acceptance; yours will differ. The GST treatment of surcharges follows ATO ruling GSTR 2014/2. The GST treatment of merchant fees follows the published fee schedules of the providers named.
Before changing your prices, your structure or how anything is coded in your books, speak to a registered tax agent. You can check that they are registered on the Tax Practitioners Board register. If you take one thing from this article, take that.
Sources
The reform: Reserve Bank of Australia, Payments System Board media release, 31 March 2026; Review of Merchant Card Payment Costs and Surcharging: Conclusions Paper, executive summary (interchange caps, $1.8 billion in surcharges, 16% of merchants, $910 million in merchant savings); Conclusions Paper FAQs (“can be reflected in a business’s overall pricing”). ACCC, Card surcharges guidance, updated 2 October 2026.
Cost of acceptance: RBA Bulletin, The Cost of Card Payments for Merchants, September 2022; RBA, Issues for Consultation, October 2024 (small merchants pay roughly three times the rate of large merchants).
Tax rates and statistics: Australian Taxation Office, Individual income tax rates 2025–26; Company tax rates; Taxation Statistics 2023–24, individuals (median taxable income $58,739; average $78,127; released 17 June 2026) and Taxation Statistics 2022–23 (5.3% of individuals in the top bracket). Effective rates are the author’s calculation from the published brackets.
GST and deductions: ATO, GSTR 2014/2: GST treatment of ATM service fees, credit card surcharges and debit card surcharges; ATO, Deductions for operating expenses. GST on merchant fees: Westpac merchant fees and charges; CommBank merchant fees; Square GST FAQ; Stripe, taxes on fees for Australian businesses.
Financial literacy: Xero and One Picture, More than 1 in 3 Australian small business owners don’t know if they made a profit last month, 13 August 2026.
The comment thread is quoted in substance, not verbatim, and no account is named. Figures checked 8 October 2026.
FOR THE BEAUTY AND HAIR INDUSTRY
KNOW YOUR NUMBERS.THEN GET LOUD.
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